Surface Finishes

As the leading lure components manufacturer in the world, we know that in order for you to be successful, your products must first catch your customer's eye before they catch any fish.

The Worth Company offers a wide range of best-in-class surface finishes including Bright Nickel & Zinc electroplate, Polished Brass & Stainless Steel, as well as a full line of Painted and Printed finishes.

We also realize that having a unique product separates you from your competitors. That's why rather than offering common off-the-shelf stock painted patterns, we offer a full line of world-class finishes that are extremely durable and allow us to create any pattern and color combination under the sun.

By combining finishes we are able to create products that are truly unique to each customer while always meeting the high standards you expect from The Worth Company. By choosing The Worth Company for all your surface finishing needs, you'll catch exactly what you want, customers.

 

Call For Pricing

1-800-944-1899 or 715-344-6081

Monday – Thursday 6 a.m. – 4:30 p.m. Central Time

Infinite Enamel Colors

At The Worth Company we won't limit you to a handful of color choices. From the brightest white to the deepest black and every hue in between, whatever your project requires, we can match it!

Color wheel
enamel

Endless combinations and treatments are possible with our glossy enamel colors.

Infinite Metallic Colors

Metallics give you the sheen and reflectiveness of nickel with the added appeal of color. We can turn almost any color into a metallic color. As with all of our paints, metallic colors work well when combined with additional artwork or a logo.

Metallic rainbow
Metallic imagination

Feel free to use your imagination when it comes to metallics. It doesn’t have to be a single color.

Metallic simulate

We can even simulate the look of copper, brass or black nickel on our nickeled blades.

Fluorescent Colors

Our fluorescent colors are pigment based paints with intense bright hues. Blades may be painted with a single color, a combination of colors, or with additional artwork added such as a company logo.

Fluorescent Orange

Fluorescent Green

Fluorescent Blue

Chartreuse

Fluorescent Red

Fluorescent Pink

Logo added to a Fluorescent Orange blade.

Graphic added to a Fluorescent 3-color fade.


UV Magic Clear Coat—Now UV it, now U-Don't

Science has confirmed what many anglers have known for years. Fish recognize and are attracted to Ultraviolet light. UV Magic Clear Coat is an ultra-durable, specially designed coating that reflects more UV light than ever before, causing lures to be even more irresistible to fish while working to boost anglers catch rates.

By combining traditional painting and advanced printing techniques with the most reflective UV coating available, we are able to produce designs that are completely unique and sure to catch your customer’s eye.

Need a UV Magic sample pack? Just give us a call at 715-344-6081 or send us an email at sales@worthco.com

Pearl

A sparkly white color. While beautiful alone Pearl also works extremely well when used as a base underneath additional artwork or a logo.

Pearl

Photographic image added to a Pearl blade.

Color and a graphic added to a Pearl blade.

Glow Colors

We are excited to offer a line of brilliantly glowing and durable glow paints. Our line of Nova Glow paint is the brightest and longest lasting glow paint in the industry. While our line of Cool Glow offers a wide range of colors with intense glowing characteristics to meet all your application needs. As with all of our paints, glow paints work well when combined with additional artwork or a logo.

Red Glow

Blue Glow

Green Glow

Orange Glow

Pink Glow

Chartreuse Glow

Nova Blue

Nova Green

Colored graphic added to a Nova Green blade.

Two-color Glow blade.

Need a Glow color sample pack? Just give us a call at 715-344-6081 or send us an email at sales@worthco.com

Real Feel™

Metallics give you the sheen and reflectiveness of nickel with the added appeal of color. We can turn almost any color into a metallic color. As with all of our paints, metallic colors work well when combined with additional artwork or a logo.

Add a scale pattern to a fish image.

Enhance a design or a logo.

Create a metal-stamped look on a polished blade.

Combine embossing with Fluorescent or Glow Colors.

Need a Real Feel sample pack? Just give us a call at 715-344-6081 or send us an email at sales@worthco.com

Graphic Enhancement

With our high tech digital system you are no longer limited to one-color logos or simple graphics. Bring us your ideas and we will help bring them to life!

Company logos and custom designs are a breeze!

Photographic images are printed with amazing detail and true-to-life colors.

Two-sided colors and designs are not a problem.

Glitter

We also offer the option to add a glitter to nearly any color combinations, which is sure to catch both fish and attention. Shown here combined with black enamel and white enamel paint.

Polishing & Electroplating

The Worth Company has offered polished and plated components for over 75 years. A variety of corrosion resistant finishes are offered including the following...

Polished Brass

Polished Brass Lacquered

Nickeled

Gold

Stock Fish Patterns

Our finishing catalog wouldn’t be complete without a best-in-class line of photo realistic bait fish patterns. These popular bait fish are sure to be mistaken for the real thing. Combined with our durable gloss finish, you’ll be sure to catch customers and fish alike.

Leopard Frog

Crappie

Perch

Sunfish

Bluegill

The above samples are shown on a Willow blade but our fish patterns can be altered to fit most blade or spoon shapes and sizes including the front or back of the blade.

Need a Stock Fish Pattern sample pack? Just give us a call at 715-344-6081 or send us an email at sales@worthco.com

Call For Pricing

1-800-944-1899 or 715-344-6081

Monday – Thursday 6 a.m. – 4:30 p.m. Central Time

Powder Coat

The Ultimate in durability. If you're looking for a finish that will stand up to all the conditions that Mother Nature and Father Time can produce, this is the finish for you. We use an ultra-durable clear Powder Coat that accepts additional paint and printing processes to give you an exceptional look and outstanding durability. Perfect for lures that target big predator fish like Musky and Pike.

Powder Coated with Graphic added to a Fluorescent 3-color fade.

Color and a graphic added to a Powder Coated blade.

Shop Spinner Blades Shop Spoons

PIKE_LAKE_3Blue_Ni_Spoon
Gold_Scales

Powder Coated with added graphics

Powder Coated with added artwork

Powder Coated with added artwork


Call For Pricing

1-800-944-1899 or 715-344-6081

Monday – Thursday 6 a.m. – 4:30 p.m. Central Time