You probably already know that Worth prides itself on extremely high quality and advanced technology in the production of our lure components. But you may not know that we also pride ourselves on developing and building our own specialized production machinery. Our latest project is an advanced pneumo-hydralic coining press used in the production of split rings. Normally this operation had required cumbersome mechanical punch presses. However, we’re now in the final testing stages of a new faster, more efficient, and very high-precision production press. If all goes well, we will design...
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We often talk about how important it is to use genuine Worth split rings. But have you ever considered what is at risk if you don’t? Worth rings are the strongest available anywhere at any price. So to use anything less on your fishing lures places your reputation at risk. Just a single occurrence of a failed split ring during a ‘big catch’ not only loses a lure, but it can lose a customer as well. An even worse, news like that can spread. Word-of-mouth advertising can be a great thing, or it can be a very, very bad thing. If you develop a reputation as having weak rings, that can take...
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You may know that Worth makes most of the split rings used in the fishing tackle industry. But did you know that Worth rings are probably in your pocket or purse? Large Worth key rings are used by the automobile manufacturers for keeping car keys together. Most new cars come with a door-lock transmitter. Those transmitters are assembled by robots and in order to keep those robots from malfunctioning (they can be fussy), they need perfect split rings. Since Worth makes the highest quality rings in the world, most car companies on the planet get their key rings from us. It keeps their robots...
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