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Another year, another ICAST, and another successful trade show!

July 2019

Did you know that The Worth Company has exhibited in every ASA Trade Show since 1958, including the first show, in Chicago, host to 136 exhibitors? This year’s show in Orlando boasted a record number of exhibitors, 682 to be exact, from 71 different countries. Over 15,000 people attended this year’s show which is the largest buyer, media, and exhibitor event in the Sportfishing industry. 

The Worth Company, as a components manufacturer, attends the show in a slightly different capacity than most exhibitors. Since we supply components to the fishing tackle industry, this is a great opportunity for us to grow our customer base, gain feedback on how we are performing with current customers, and strengthen business relations. 

One question we get every year is, “What’s new?” This year at ICAST, we highlighted our new line of glow colors. We received extremely positive feedback and are excited to offer this new bright option to our already extensive finishing line. Our line of Nova Glow paint is the brightest and longest lasting glow paint in the industry. While our line of Cool Glow offers a wide range of colors with intense glowing characteristics to meet all of your application needs. As with all of our paints, glow paints work well when combined with additional artwork or a logo. 

When you need help bringing your product to market or if you’re interested in a sample of our new printing technology, please feel free to contact us. We are fully equipped to make tooling and dies in-house, and have departments that specialize in wire forming, stamping, lure bodies and beads, polishing, painting, and plating.
Most importantly, thank you for your continued business. It is truly appreciated.