Welcome to the world of wire forms. It’s our parts that set us apart.

The Worth Company provides the fishing industry with all the essential wire forms that are needed to create unique, high quality fishing lures and fishing tackle. We offer a wide variety of stock wire forms as well as custom wire forms that are designed to meet the strength, durability, and consistency our customers require. All of our wire forms are manufactured to the highest quality standards and are available in bulk quantities at wholesale prices. 

More About Our Wire Forms

  • Only the best materials are used in our fishing lure wire form manufacturing process
  • High quality stainless steel is used in the production of our wire forms, figure 8s, and numerous wire shafts
  • All components are available in bulk quantities at wholesale prices

We are proud to be a family owned American manufacturer, located in Stevens Point, Wisconsin. All of our OEM fishing component products are designed and produced in bulk, under one roof, ensuring the highest quality at the lowest price.

How to Order

How They're Made: Wire Forms

How They're Made - Wire forms